Sector: Optical store
Location: Syros, Greece
Services: Brand Identity Redesign, Packaging
Pagoni Optics is a premier optical lens centre based in Ermoupolis, Syros. We were asked to redesign their logo, focusing on the type of their business so it could be easily recognized, while making it unique and distinctive.
So, we combined circular lenses and the Greek letter “Π”, the first letter of the owners’ Greek name, as temples to serve our main focus points.
We carried the identity through to the packaging for Aspheric contact lenses. Layered shades of blue give the box a clean, fluid look, while the logo, product name and key details remain easy to find.
PAGONI OPTICS
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