Sector: Improv Theater
Location: Athens, Greece
Services: Logo Redesign, T-shirt Design
Our goal for the ImproVibe logo redesign was to create a clean and professional identity that captures the unique character and philosophy of improv.
The new logo consists of two speech bubbles shaped like puzzle pieces, symbolizing communication, dialogue, and connection. We also designed a separate brand mark featuring two smaller pieces, one “speaking” and the other “listening”, to represent interaction and collaboration: different personalities coming together to create something authentic, spontaneous, and unique, just like improv.
As part of the identity, we also designed a series of T-shirts inspired by phrases, situations, and inside references from the world of improv. Although these ideas were initially familiar mainly to the improv community, we worked to understand their meaning and translate them into playful visuals that communicate their energy and humour.
IMPROVIBE
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