Sector: Children’s Theatre & Digital Entertainment
Location: Greece
Services: Brand Identity
Fournos Theatre asked us to design the visual identity for their new digital game for children based on their theatrical play "Apples, Cinnamon & Sugar".
So, we started by designing a playful, bubbly logo using the main story character grandma Fedonia. Our goal was to give the game a unique, simple identity that would be memorable to children.
The visual identity included the creation of the logo identity, the website design, print and digital promotional projects. One of the printed promotional projects was a flyer especially designed for children. The goals of the designing process were to catch the eye, to invite you to spend time playing with it, to give a small taste of the game and to prompt to seek and download the digital game. Last but not least, it had to be easy to use for all the target age groups, the interaction should be simple and the children had to be familiar with it.
APPLES, CINNAMON & SUGAR the game
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